A mission statement should reflect a value held by the company and be its guide to completing a goal.

Deciding to revise our old mission statement to encompass all we do, Sara Hoen, the Director of Development, led the team through a mission statement workshop by asking three questions: “what actions are we performing?”, “who is our target beneficiary?” and “what problem are we solving?

These answers make up the new Neonatal Rescue mission statement today. Here are the answers according to some team members:

What are our actions?

Our three pillars of action include creating innovative medical equipment, training, and education, as well as ensuring there is someone capable of maintaining the machines.

“I believe that our three pillars included in the mission statement set us apart from other organizations,” said Travis Elmont, electrical engineer. “This ensures the best overall long-term care for infants and saves more lives than a simple donation ever could.”

Photo provided by Ashley Mitchell. “When my little sister was born prematurely she did not have the ability to breathe on her own. Thankfully, she was born in a place where doctors were able to immediately place her on a ventilator and her life was saved. She was able to completely recover and is now 14.”

Who are we benefiting?

It was unanimous that infants are our priority.

“We have identified a specific area–infants–where we feel like we can make a big impact,” said Cody Going, engineering manager.

What problem are we solving?

In developing countries, Infants are dying soon after birth from preventable causes, such as respiratory issues, that are highly treatable in more developed countries.

“I am so proud to be a part of a company that provides this needed medical equipment and essential training to provide those in respiratory distress the opportunity to live,” said Ashley Mitchell, product engineer.

At Neonatal Rescue, each team member is committed to the mission statement and proudly declares that we “provide life-saving solutions for infants through innovative medical devices, education, and support.”